Twelve years inside GM’s agencies, now in-house.

I’m part of the copy team that writes for RealTruck and its sister brands. Most of my copy goes live without an edit.

• Email12–15 RealTruck emails a month and another 10–12 for Husky Liners, plus one-offs and special projects. The email program brings in $400,000+ a month.
• CollaborationsFull-funnel messaging for the NASCAR and University of Michigan collections: product pages, social assets, and press releases for the launches.
• Flagship storeLed the in-store messaging and environmental copy for the RealTruck flagship store.
• CampaignsWriter for America 250 / American Innovation, which launched July 4, 2026. No copy supervisor was in place when it began, so the writing was mine, shaped by our Executive Creative Director.
• Content pipelineManaging content across email, social, and digital retail, and helping refresh the website for brand consistency as new products join the catalog.

Eight years on General Motors. I started on the Recall team, then went back to Buick and GMC when MRM won the account. Art director Lauren Sanders was my partner on nearly everything.

• Buick.comLead and only writer for nearly four years: brand pages, model overviews, technology features, and the “Buick Life” section. I helped lead the complete redesign. GM reported engagement up more than 120%. The only feedback I got came from the client.
• GMC.comA full-scale copy refresh across nearly the whole site, including the HUMMER EV and AT4 lineup.
• CANSLead writer on the Customer Automated Notification System, which keeps custom-order customers informed from accepted order to dealership. I worked on the pitch and the original look and feel. Canceled orders dropped 74.48%, and GM added $1 million to the budget for a 2.0 version. I left the team before that began.
• My GM RewardsLead writer for a first-of-its-kind loyalty program across Buick, GMC, and Cadillac. I helped lead a team of 6–8 creatives across email, site pages, direct mail, dealer material, ads, and video. My supervisors came to me to distribute responsibilities, workload, and coverage, and they trusted me with brand voice, so I had a say in how copy sounded for all three brands.
• Buick & GMC CLMMonthly owner email for both brands. Dozens of sends a year, with a goal of never repeating content.
• Lease-EndLead writer on a 12-month direct mail and email cadence for all four GM brands: 10 mailers and 10 emails per brand, 80 pieces in all.
• GM RecallTurning official recall notices into plain language that gets owners to a dealership. It takes a lot of convincing.
• HoneywellWebsite content and branding for Honeywell’s safety products, my B2B work.

I split my time across three General Motors brands: Buick, GMC, and OnStar.

• Web and retailCopy for Buick.com, GMC.com, and OnStar.com, plus retail materials, online advertising, and CRM.
• Vehicle launchesModel-year refresh and reveal copy for new Buick and GMC vehicles.
• VideoLead writer on several digital video projects for Buick and GMC.
• Owner CenterContributed to the GM Owner Center overhaul, improving mobile-friendliness, cohesion, and engagement.
• SocialPosts that raised interaction by about 200%.
• Certified ServicePartnered with Leo Burnett to update retail offers.

If Buick and GMC show up twice, that’s right. Shortly after I left Digitas, the account moved to MRM. After a year on Recall, I was back on Buick and GMC.

• Hope CollegeBA in English, creative writing emphasis, 2007–2011. Features co-editor at the weekly newspaper, The Anchor, and co-organizer of the college concert series.
• SkillsContent strategy, email and CRM, executive voice and ghostwriting, interviewing, SEO, social analytics.
• ToolsGoogle Workspace, Microsoft 365, Adobe Creative Cloud, and AI-assisted tools.